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The TASS
Story

TASS work with athletes and within the wider sporting network to create enduring impact in the UK’s talent system.

About us

Pushing boundaries

in sport

Supporting talented athletes has been the focus of TASS since 2004. The reach has expanded to allow TASS to do that job bigger and better.

TASS still provide exceptional support, working with 43 sites to deliver high-level sport services to over 1000 athletes within 42 sports. The TASS network of practitioners has inevitably grown too, to include over 350 discipline experts.

TASS is constantly evolving, finding new ways to respond to the changing needs of the sector.

Our story so far

TASS launched in 2004, and has since supported 8000+ athletes across a total of 73 sports. Here are some of our key milestones and proudest achievements.

2004: The Beginning

TASS is launched at 10 Downing Street by the then Culture Secretary Tessa Jowell. TASS was funded by SportEngland and supported athletes at the top of the talent pathway who were in education or training.

At the time, Tessa Jowell said “TASS will provide that vital link in the sporting chain where sometimes we’ve failed to convert promise into real success at the top.
“These awards will help harness the talent that we have amongst the young in this country – and hopefully propel them on to the highest level.”

2004: The Beginning

2006: The Road to London 2012

Soon after London was announced as host to the 2012 Olympics, TASS was given extra investment to support an additional 130 athletes who were on the road to the Olympics and Paralympics. These athletes included an 11 year old Tom Daley who went on to win a bronze medal in 2012. TASS funding is moved to UK Sport.

2006: The Road to London 2012

2006: The First TASS Medallist

The first TASS medallist is Shelley Rudman, who won silver in skeleton bobsleigh at the Winter Olympic Games in Turin.

Shelley said: ‘As the first TASS athlete to go on to win an Olympic medal, I can genuinely say that the support TASS provided was invaluable. The team helped me balance every aspect of my journey, supporting me throughout my sporting commitments and my education. That backing made all the difference, giving me a clear pathway into a new career once I retired.’

2006: The First TASS Medallist

2007: Developing Qualifications

TASS Learning create and deliver a range of Athlete Personal Development qualifications, which are nationally recognised and regulated by the awarding body 1st4Sport.

TASS developed TALS (Talented Athlete Lifestyle Support), which was the original regulated qualification in Athlete Personal Development Support and now have a portfolio of world leading personal development qualifications.

Click here for more details on TASS Learning.

2007: Developing Qualifications

2008: Beijing Olympics and Paralympics

At the Beijing Olympics and Paralympics TASS / former TASS athletes scoop 10 Olympic and 11 Paralympic medals.

Medallists included:
Louis Smith (pictured) – Bronze in Gymnastics (Pommel Horse)
Rebecca Adlington – 2 x Gold in Swimming (400m & 800m Freestyle)
Pippa Wilson – Gold in Sailing (Yngling class)
James DeGale – Gold in Boxing (Middleweight)
Ellie Simmons – 2 x Gold in Para Swimming (100m & 400m Freestyle)
Felicity Coulthard – Silver in Para Equestrian (Freestyle test – Grade II)

2008: Beijing Olympics and Paralympics

2012: London Olympics and Paralympics

Many more TASS / former TASS athletes are selected for the London Olympics and win 57 medals.

Medallists included:
David Smith (pictured) – 1 x Silver, 1 x Bronze in Boccia (BC1 Individual and BC1/BC2 Team)
Luke Campbell – Gold in Boxing (Bantamweight)
Greg Rutherford – Gold in Long Jump
Will Bayley – 2 x Gold in Para Table Tennis (Individual and Team)
Ellie Simmonds – 2 x Gold, 1 x Silver, 1 x Bronze in Para Swimming (400m, 100m and 50m Freestyle, 200 IM, 100m) S6 and SM6
David Stone – 2 x Gold in Para Cycling (Mixed T1-2 Road Race and Mixed T1-2 Time Trial)
Natasha Baker – 2 x Gold in Equestrian (Grade IV Individual and Freestyle).

2012: London Olympics and Paralympics

2014: Sport England Partnership

Sport England becomes TASS’ primary funding partner, strengthening the foundation for athlete support. The partnership aligned with Sport England’s commitment to developing pathways for emerging talent, ensuring athletes could balance their sporting ambitions with education and personal development.

This partnership enabled TASS to expand its reach and resources, enabling more athletes to access tailored support services. It was a significant step towards creating a sustainable system that nurtures future champions while promoting dual career opportunities.

2014: Sport England Partnership

2016: British Army Partnership

TASS has developed a programme that delivers support to the specific requirements of Army Athletes.

TASS take an holistic approach to delivering sports science services, recognising that the person being supported is not just an athlete or a soldier, but also an individual.

TASS can provide services (S&C, Physiotherapy, Performance Nutrition, Sports Psychology, Personal Development) to the Army Sport Performance Programme athletes via the Aldershot-based Army Elite Athlete Performance Centre (AEAPC) and at the 41 TASS Delivery Sites.

2016: British Army Partnership

2016: Rio Olympics and Paralympics

At the Rio Olympic and Paralympic Games, the number of medals for TASS (and former TASS) athletes soars to 79.

Medallists included:
Heather Stanning and Helen Glover (pictured) – Gold in Rowing (Coxless Pair)
Women’s Hockey Team (11 of whom had received TASS support) – Gold
Amy Tinkler – Bronze in Gymnastics (Floor)
Phil Burgess, James Rodwell and Dan Norton – Silver in the Rugby Sevens
Alice Tai – Silver in Para Swimming (100m backstroke)
Jeanette Chippington and Emma Wiggs – Silver in Para Canoe (KL1 and KL2)

2016: Rio Olympics and Paralympics

2016/17: Giving athletes a voice

The TAAG (TASS Athletes’Advisory Group) was established to help ensure that the views, experiences and suggestions of TASS athletes were shared and considered in order to monitor and continually improve the delivery of TASS. Eleven TAAG members offered advice, opinion and recommendations from the TASS athletes’ perspective to the TMG and/or to TASS HQ.

In 2023, the TAAG became the TASS Athlete Reps. This group of 5 TASS Athletes (including one alumni), represent the TASS athlete voice and act as a link between the athletes and TASS.

2016/17: Giving athletes a voice

2017: Dual Career Accreditation

Barnet & Southgate College and LeAF Studio become the first FE institutions to achieve TASS Dual Career Accreditation. We now have 125 accredited institutions.

These schools, colleges and universities are integral to the TASS network. They provide academic flexibility and support to talented athletes who are trying to balance training schedules with academic success. Athletes at accredited sites can also benefit from a programme of workshops, helping them to develop competencies needed to pursue a dual career. They are also invited to central TASS events geared towards creating academic pathways for athletes transitioning from FE to HE institutions.

2017: Dual Career Accreditation

2018: Winter Glory

At the PyeongChang Winter Olympics and Paralympics, 27 TASS athletes and alumni represent Great Britain and bring home 11 medals.

Medallists included:
Jennifer Kehoe – 1 X gold, 2 x silvers, 1 x bronze in Alpine Skiing (as a guide to a para athlete)
Lizzy Yarnold (pictured) – Gold in Skeleton
Laura Deas – Bronze in Skeleton
Dominic Parsons – Bronze in Skeleton

2018: Winter Glory

2020: Tokyo Triumphs

144 TASS athletes and alumni compete at the Tokyo Olympic and Paralympic Games, bringing home 66 medals.

Medallists included:
Chelsea Giles (pictured)  – Bronze in Judo (52kg)
Tom Daley – 1 x Gold, 1 x Bronze in Diving (Synchro 10m Platform, and 10m Platform)
Tully Kearney – 1 x Gold, 1 x Silver in Para Swimming (200m and 100m Freestyle S5)
Georgia Taylor-Brown – 1 x Gold, 1 x Silver in Triathlon (Mixed Relay and Individual)
Tom McEwen – 1 x Gold, 1 x Silver in Equestrian Eventing (Team and Individual)
Gaz Choudhry, Gregg Warburton, Lee Manning, Ben Fox, Jim Palmer and Billy Bridge – Bronze in Men’s Wheelchair Basketball
Emma Wiggs – Gold in Para Canoeing (Women’s VL2)

2020: Tokyo Triumphs

2022: Commonwealth Success

At the Birmingham Commonwealth Games, over 120 TASS-supported athletes competed, 20 of whom were current TASS athletes. These athletes won an amazing 75 medals.

Medallists included:
Zoe Newson – Gold in Para Powerlifting (lightweight)
Nathan Maguire – Para athletics 1500m (T53/54)
Keely Hodgkinson – Silver in 800m
Naomi Metzger (pictured) – Bronze in Triple Jump
Javier Bello and Joaquin Bello – Bronze in Beach Volleyball
Jamie Ingram – Silver in Swimming (4 x 100m Freestyle Relay
Marfa Ekimova – 1 x Gold, 1 x Bronze in Gymnastics (Individual all round and Team)
Chris Murray – Gold in Weightlifting (81kg)
Jack Hunter-Spivey – Gold in Para Table Tennis (Men’s Classes 3-5)

2022: Commonwealth Success

2022: Expanding Our Reach

Prior to 2022, TASS provided support to athletes who were in education and/or training, and were at the top of the talent pathway.

This remit was extended to ensure that TASS would support all athletes at the top of the talent pathway. This has enabled TASS to roll out support to an extra 800 athletes each year.

 

2022: Expanding Our Reach

2024: TASS in Paris

Team GB at the Paris Olympics and Paralympics Games included 123 TASS athletes and alumni, who came home with 28 Olympic and 32 Paralympic Medals.

Medallists included:

Becky Wilde – Bronze in Rowing (Double Sculls)
Tom Daley – Bronze in Diving (Synchro 10m Platform)
Helen Glover – Silver in Rowing (Women’s Four)
Joe Clark (pictured) – Silver in Kayak Cross
Sabrina Fortune – Gold in Women’s Para Shot Put F20
Alice Tai – 1 x Gold, 1 x Silver, 1 x Bronze in Para Swimming (Women’s 100m Backstroke, 200m IM, 400m Freestyle and 50m Freestyle, all S8)

 

 

 

Photo credit: Paddle UK/Garry Bowden

2024: TASS in Paris

2025: Where We Are Today

TASS currently support around 1500 athletes annually. The network includes 43 TASS Delivery Sites and 41 NGBs. TASS has international partnerships with FIBA, FIFPro and the IoC.

2025: Where We Are Today
Supporting the athlete journey
Giving practitioners the tools to shine
Research and Insight
Upskilling the network and beyond

TASS Management Group

TASS is part of the SportsAid family – 
we’re funded by the national lottery through Sport England. To support emerging talent we need to understand our athletes, their sports and where they work and train.

And that’s where the TASS Management Group comes in. Headed by 4-time Olympic Gold medal winner, Matthew Pinsent CBE, our experienced team shares a common desire to support emerging talent. The group is made up of skilled representatives from within sport. Specialists from throughout the network join athlete representatives so we can cover sport effectively and efficiently.

Good governance produces good results. And right now TASS is helping to produce outstanding results across the board.

Sir Matthew Pinsent CBE

Rower and Broadcaster

During his rowing career (1990-2004), Matt won Olympic gold at four consecutive Olympics and was World Champion ten times. Matt is SportsAid alumnus and now a Trustee. Since retiring from rowing, Matt has become a BBC Broadcaster, journalist, International Rowing Umpire, motivational speaker and Executive Coach.

Paula Dunn MBE OLY

UKA Performance Director

Paula Dunn is a distinguished British athletics leader, and former sprinter. A 10-time UK sprint champion, Paula medalled in major international events and competed in the Olympics. She served as UKA Paralympic Head Coach (2012–2021), Olympic Head Coach (2023–2024) and is currently UKA Performance Director.

Shelley Rudman

Olympian

Shelley Rudman is an Olympic silver medallist, World and World Cup Skeleton champion, and was the first TASS alumnus to win an Olympic medal. A former Team GB flag bearer, she now runs a gym and consultancy, mentors young athletes, sits on sporting boards and supports her daughters in fencing development.

Dan Tilley

Director of Sport, University of Nottingham

Prior to joining the University of Nottingham in 2010, Dan held roles at the Universities of Portsmouth, Essex and Royal Holloway. Dan’s sporting interest is hockey. He has coached National League and English University representative teams, as well as managing the England Senior Indoor Ladies team.

Andy Alford

Director of Sport, University of Birmingham

Andy is the Director of Sport at the University of Birmingham, having previously worked in the UK High Performance system as a Strength and conditioning coach for the English Institute of Sport working closely with Badminton, culminating in the role of Olympic Team Leader at London 2012.

Rob Colmer MBE

Head of Corporate Affairs and Sustainability, Aston Martin Lagonda

Rob has a wide-ranging interest in sports and has been player, coach and volunteer in sports in the UK and overseas. A former decathlete, Rob competed in the GB Masters athletics team at the World Master’s Athletics Championships.

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Meet the people behind TASS

Of course the TASS team is full of sports enthusiasts. Some of us are champions in our own right (and some of us just cheer very loudly!), but we’re all here to make a difference.

Guy Taylor

National Director

Best/favourite sporting achievement:

Playing rugby for Texas State against a touring Harlequins side, at the A&M Stadium.

Colin Allen

Strategic Lead for Operations

Best/favourite sporting achievement:

School Hall Sports Captain 1996-2001

Kirsty Field

Strategic Lead for Network Environments

Best/favourite sporting achievement:

Winning the Welsh Ladies Amateur Championship and representing Wales at the European Championships

Craig Williams

Strategic Lead for Sport

Best/favourite sporting achievement:

Victor Ludorum in Year Six of Junior School

Ralph Appleby

Strategic Lead for Services

Best/favourite sporting achievement:

3rd place under 12s cricket ball throw (Newcastle area)

Emma Brannan

Strategic Lead for Learning

Favourite moment in sporting history:

England Vs NZ World Cup cricket final 2019

Grace Harrison

Strategic Lead for Sport (Interim)

Best/favourite sporting achievement:

Glasgow 2014 Commonwealth Games – Gymnastics All Around Final

Charlotte Hinchliffe

Head of Sports Psychology

Favourite moment in sporting history:

England Lionesses Winning the 2022 Euros and the impact this had on raising the platform of women in football and sport and inspiring the next generation of female athletes.

Joel Brannigan

Head of Strength & Conditioning

Favourite moment in sporting history:

2012 Female Judoka Gemma Gibbons winning her Semi Final

Dr Terri Paulson

Head of Performance Nutrition

Favourite moment in sporting history:

Watching England Netball win the 2018 Gold Coast Commonwealth Games in the early hours of the morning (UK) (when I was working as their Nutritionist)

Heather Forster

Head of Physiotherapy

Favourite moment in sporting history:

Being at Super Saturday 2012 London Olympics, when Jessica Ennis-Hill, Greg Rutherford and Mo Farah all won gold in an unforgettable 44 minutes inside the Olympic Stadium

James Hooper

Head of Personal Development

Favourite moment in sporting history:

The 2019 Liverpool FC Champions League campaign and subsequent trophy parade.

Alison Brown

Head of Compliance & Quality Assurance

Favourite moment in sporting history:

Super Saturday at the 2012 London Olympics where I was a Gamesmaker

Caroline Lievesley

Head of Marketing and Communications

Best/favourite sporting achievement:

First person to complete 100 Jesmond Dene Parkruns

Rachel Bustin

Head of Performance Support – TASS:ARMY Programme

Favourite moment in sporting history:

Seeing an athlete I had been working with run past me in the London Marathon after we had fixed her foot pain!

Lucy Forbes

Office Manager

Favourite moment in sporting history:

Olympia Horse Show: Fancy Dress Relay (mid 80’s) Watching David Broome and Harvey Smith being Orville and Dean (Pre Health and Safety regs)

Maddie Monteiro

Project Coordinator

Best/favourite sporting achievement:

England Senior Women’s Volleyball team

Katie Clark

Athlete Engagement Officer

Best/favourite sporting achievement:

Two Olympic Games – London 2012 and Rio 2016 as an Artistic Swimmer.

Tayla Mounter

Research Assistant

Best/favourite sporting achievement:

Travelling around the world playing professional squash.

Holly Cockroft

S&C Intern

Favourite moment in sporting history:

Being at Wembley with my Mam when Sunderland were promoted back to the Premier League at the end of the 24/25 season. It was a really special moment!

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